Bryan Cranston has reprised his iconic role as Walter White from Breaking Bad in a new anti-littering campaign titled “Breaking Bad Habits.” This New Mexico state-funded initiative aims to reduce litter across the state, leveraging the recognizable character for a humorous and memorable message. The ads, directed by Breaking Bad creator Vince Gilligan, feature a grumpy Walter White cleaning up trash under the hot desert sun, angrily disposing of litter in a 55-gallon drum. The campaign taps into Walter’s stern persona to urge residents to take action in keeping New Mexico clean. Cranston’s return as White adds a unique twist, blending nostalgia with a social message
Walter White Returns!
